#Mail backup x affiliate program software

A web page may offer space for a number of ad views. Ad views are what most websites sell or prefer to sell. An ad space group is a group of spaces within a website that share the same characteristics so that an ad purchase can be made for the group of spaces.Īd view: An ad view, synonymous with ad impression, is a single ad that appears on a web page when the page arrives at the viewer's browser display.

#Mail backup x affiliate program software

This is usually done automatically by software onlinesite or at a central site administered by an ad broker or server facility for a network of websites.Īd server: An ad server is software that stores data about advertising content and delivers ads to websites and applications. Ad servers are specialized web servers.Īd space: An ad space is a space on a web page that is reserved for ads. A botnet is made up of computers that are infected with malware and co-opted without the knowledge of the owners.Īd network: An Ad network is an intermediary company that acts as a broker between advertisers who want to purchase inventory and publishers who want to host ads.Īd rotation: Ads are often rotated into ad spaces from a list. Interrupt marketing is intrusive by design, like an interstitial ad that comes between users and the content they are attempting to view or an autoplay or rollover ad that starts up without any intentional act on the part of the user.Īd exchange: An ad exchange is a software-based automated marketplace that allows publishers to sell their ad inventory and advertisers to bid on and purchase the inventory in real time.Īd fraud: Ad fraud is a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic (See click fraud), fake leads or misrepresented and ineffective ad placement.Īd fraud botnet: An ad fraud botnet is a distributed network of computers controlled by a botmaster to defraud advertisers.

For example, many of them find interrupt marketing ads annoying and even stressful. People block ads for a variety of reasons. An ad or set of ads for a campaign is often referred to as 'the creative.' Video ads, banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media.Īd blocker: An ad blocker is a software product that prevents advertisements from appearing with the content the user is intentionally viewing. It could be a banner, a graphic image or an animated GIF of a designated pixel size and byte size. The portion of the page that requires scrolling in order to see content is called 'below the fold.' Placement above the fold is desirable because areas below the fold are frequently not seen.Īd: In online advertising, an ad may take many different forms. Above the fold: As it applies to Web design, above the fold refers to the portion of a Web page that is visible in a browser window when the page first loads.